Alcohol-related deaths have hit a record high in Grampian, with 110 deaths last year.
The figure has risen 10% from the previous year and is the biggest death toll since records began in 1979, with the previous highest figures being 105 in 2007 and 2009.
The British Medical Association (BMA) Scotland warned the latest figures from the National Records of Scotland mean efforts to tackle the harms of alcohol misuse must be redoubled.
BMA Scotland chairman Peter Bennie said alcohol-related deaths had also risen 10% across Scotland, from 1,150 to 1,265 – the highest annual total since 2010.
Dr Bennie added: “These latest figures, showing a worrying increase in alcohol-related deaths last year, make clear the scale of the damage caused by Scotland’s relationship with alcohol.
“We need the Scottish Government’s forthcoming alcohol strategy refresh to include the kind of wide-ranging measures the BMA and other alcohol campaigners recently called for, including action on marketing and availability.
“Chief amongst these though is the need for minimum unit pricing, a policy big alcohol producers have spent far too long delaying and trying to prevent and which must be implemented as swiftly as possible once the legal process finally ends.”
Scottish Labour inequalities spokeswoman Monica Lennon MSP said: “My own father’s alcohol-related death in 2015 makes me determined to see alcohol-harm reducing in Scotland but sadly, more and more families are suffering.
“This is why Scottish Labour has opposed cuts to local alcohol-harm support services.”
Scottish Conservative shadow health secretary Miles Briggs said: “It’s clear more needs to be done by the SNP government to address the deeply embedded drink and drugs problem we have in Scotland.
“The fact, that under this SNP government, we have seen huge cuts to Scotland’s network of alcohol and drug partnerships is clearly impacting on what support is available across communities.”