Thousands of people lined the streets of Oban for the launch of the annual winter festival and turn-on of the Christmas lights.
A guest appearance from Santa brought delight to young and old before the popular reindeer parade.
Organisers estimate more than 5,000 gathered to take in the festive activities, which began with the parade and concluded with the switch on of the Christmas lights by children who won a competition organised by the rotary club.
Indeed it was a rather busy day for Santa and his reindeer, as he joined Bid4Oban at Eadar Glinn Care Home to surprise its residents to ensure everyone could get into the festive spirit.
Andrew Spence, Bid4Oban’s chief executive, hailed the fantastic support the event attracts.
He said: “This year’s event was a great success and it is fantastic to see so many people lining the streets and filling Station Square.
“We could not run this event without the full support of Rotary Club of Oban, Oban Lions Club, Argyll and Bute Council, Oban FM, Police Scotland, Oban Electrical Service, Oban Pipe Band and the Cairngorm Reindeer Company.”
Local councillor Julie McKenzie said the event, which also included fairground rides, had proved popular for all ages.
She said: “The winter festival brings a fantastic friendly and festive atmosphere to our town for locals and visitors alike.
“This year’s event is an absolute belter and everyone involved in organising deserves real thanks and praise.
“The reindeer parade and arrival of Santa is always a highlight and has over the years become an iconic event that local children really look forward to.”