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Scottish people programme packing on multiple devices

Television
Television

People in Scotland are more likely to watch two different TV programmes at the same time than viewers in other parts of the UK.

During research by TV Licensing 19% of those polled north of the border admitted watching two live TV programmes on different devices, compared to a UK average of 18% for men and 11% for women.

A total of 3% of respondents in Scotland said they watched three programmes at the same time, the same as the UK-wide percentage.

Programme packing – watching multiple channels simultaneously on two or more electronic devices – has become more common as households purchase more gadgets, such as tablets.

Must-watch TV, including popular sports events, also plays a role, with viewers spoiled for choice but unwilling to miss anything.

Stephen Farmer, spokesman for TV Licensing, said: “A massive summer of sport, which included the 2014 FIFA World Cup, tennis from Wimbledon, the Commonwealth Games in Glasgow and the Tour de France, caused schedule clashes which had the UK’s sport mad techies potentially reaching for TV remote controls, tablets, laptops and smartphones so they wouldn’t miss a second of the live sporting action.

“In days gone by you would have had to make a decision – which event to watch live and which to record to watch later in the hope you didn’t see the result beforehand.

“But with nearly half the population now owning a tablet and nearly two-thirds owning smartphones, according to Ofcom’s Communications Market Report, watching two live programmes simultaneously is easy.

“Our research has shown us live TV is the main draw for programme packing and screen stacking. Sometimes recording a programme to watch later just isn’t an option.”

More than a third of people in the UK said they watched live sport on their TV while also watching programmes on a second device.

The reverse was true for 50% of people, who watched sport on a second device, such as a phone or tablet, while viewing another programme on their TV.

Some of the summer’s top clashes included the opening stage of the Tour de France which took place at the same time as Argentina and Belgium’s World Cup match on Saturday, July 5.

The following day, both the Wimbledon men’s final and the Formula 1 British Grand Prix also started at the same time.