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Catherine Deveney: Billionaire bravado has hijacked the space race – Branson, Bezos and Musk live on a different planet

Richard Branson says he wants to make space travel 'more accessible'
Richard Branson says he wants to make space travel 'more accessible'

Well done Richard Branson for finally creating enough hot air this week to fuel a rocket.

God knows he’s exhaled enough of it over the years, talking about space travel for “the masses” before scuttling back to his tax-free haven on the British Virgin Islands.

Catherine Deveney

Of course, the gritted teeth congratulations of his space entrepreneur chums Jeff Bezos and Elon Musk was entertaining – ha, ha, losers! – but here’s my question: how much does testosterone weigh?

There are certain phenomena that just blow unscientific minds like mine: television, electricity, the way dropped toast defies the laws of probability to always land on the jammy side… but none is more baffling than the combined weight of Branson, Bezos and Musk’s testosterone being simply wiped out by gravity. Incredible.

The cost of these vanity projects could have solved world poverty

Of particular comedic value has been the hijacking of altruism. The combined spend on the three vanity projects might have solved world poverty or wiped out third world debt if they had all just settled for a mortgage-equivalent TESLA, but what good is that to a billionaire’s ego?

While Branson was spending dream dosh, he was pleading pandemic poverty, asking British tax payers to give his business a £500 million bail out

Still, it brought a tear to my glass eye when Branson informed us that “we’re here to make space more accessible to us all”. He wants the $250,000 ticket price to eventually drop to $40,000 so if we all just sell our houses, hire a tent for the next 30 years and sell our kids to the international slave trade, those tickets could be ours.

Alternatively, we could buy an Omaze ticket because Branson is donating space trips to the charity fundraisers. (Don’t be too impressed. Not paying tax for 14 years means he can afford it.)

This is his contribution to putting Mars on all our road maps. “It’s just a way,” Branson said, “of trying to get lots of people who couldn’t otherwise afford to go to space, to go to space.” Awww.

Just to put an actual figure on “lots”, he means two.

Meanwhile Bezos introduced a nice philosophical touch, saying that space travel “changes your relationship with the planet, with humanity.”

Well! If he stopped allowing his giant, resource-guzzling company, Amazon, to destroy millions of products each week that could be given to people who need them, his relationship with the planet, and with humanity, would transform.

Simple advice, Jeff, but effective. That’s why they pay me the big bucks. Though not as big as you, obviously.

World’s richest got even richer during the pandemic

There is always a tension between life’s necessities, and endeavours that enhance existence or advance knowledge. Bread or cake? We need a bit of both. To infinity and beyond and all that.

Except, Branson’s millions got him 55 miles from earth, to the edge of outer space, to experience a few minutes of weightlessness. The same could be achieved in an aircraft which is used to train pilots and is jovially nicknamed “the vomit Comet”. Not quite the same as reaching for the stars, obviously, but then, mankind has already conquered the moon.

But what really chokes me is that, while Branson was spending dream dosh, he was pleading pandemic poverty, asking British tax payers with a fraction of his cash – and none of his means – to give his business a £500 million bail out. Oh, and Australian taxpayers to give £700 million.

Richard Branson aboard the Virgin Galactic

This, by the way, in a period when the world’s richest got even richer, and Britain’s wealth gap ballooned, with the wealthiest 10% gaining, on average, an additional £50,000 each. Truly another planet.

It’s an audacious strategy: get the government to pay your bills and then spend your cash on travel. I will be sending my house, car and utility bills – backdated obviously – to the government and will let you know how that goes. If it works, I’ll be packed and off to Hawaii in a shake of my grass skirt.

Branson, Bezos & Musk – a firm of absolute chancers

It was bad enough when the space race was about nations, America and Russia, vying to be first to the moon as an illustration of their superior economic and intellectual systems.

Now it’s just a sign of billionaire bravado, a great, big, boy-fest. Branson brought his flight forward nine days – of course he did! – after Bezos, who flies next with a passenger who has reportedly paid $28 million for the pleasure of accompanying him, foolishly announced his flight date.

Not that it was a race, Branson insisted. Or if it was – make up your mind, Richard – it was a race of spaceships that could get more people into space.

Branson, Bezos & Musk: sounds like a firm of absolute chancers to me.


Catherine Deveney is an award-winning investigative journalist, novelist and television presenter

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