Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Election Hub Live: Do people trust the media in covering the Holyrood election?

Post Thumbnail

On today’s Election Hub Live we discussed people’s trust in the media ahead of the May 6 Holyrood election.

A number of voters in Dundee shared their thoughts on the media, and head of politics David Mac Dougall spoke to Dr Dominic Hinde, a lecturer in the sociology of media at Queen Margaret University.

Dundee voters have raised their concerns about bias in the media and the media’s ability to influence and persuade people on political matters.

Scott Campbell said: “I do tend to find mainstream media is very biased.

“There is very little unbias (sic) within media at the moment.

“They take a certain stance and that is that, there is no listening to debate or resolution within (the) current climate.”

Sarah said: “The media is a tool that should be used appropriately when it comes to an election because people can be really easily influenced by what they see on television and in newspapers.

“It can really change people’s opinions if an authority is speaking.”

Others on the streets of Dundee did, however, say the media’s influence over voters could be used for good, as it can help people decide for themselves or change their opinion for the better.

Clyde said: “I think I am influenced by the media, but it is a positive thing.

“We are really lucky in the UK, especially in Scotland.

“It allows you to form your own opinions and I am happy to say I am influenced by the left-wing media, but I also feel like I have just as much access to the right-wing media, so I don’t feel entirely forced in one direction.

“I feel like it is a conscious decision.”

‘I don’t think people hate the media’

Dr Dominic Hinde, who teaches media sociology, spoke on Election Hub Live about people’s trust in the media across Scotland and the UK.

He said: “I don’t think people hate the media, but I think what we have seen in the last 10 years is people starting to consume a wider range of media and being challenged on the way they previously thought about things.

“In the 2014 (independence) referendum what we saw was the growth of extremely well-read alternative media through blog sites – the two best known are Wings Over Scotland and a blog by Craig Murray, which attracted controversy for the information he published during the Salmond assault trial.

“A lot of people have found a way to consume media that corresponds to their views.

“There are issues – these are not regulated and not run by professional journalists.

“It is a very, very complex landscape and a lot of people are looking for things out there but are not necessarily of a very high quality.”

Dr Hinde also spoke about the rising distrust in “mainstream” media such as the BBC, saying the broadcaster was “stuck between a rock and a hard place trying to please everyone” during the 2014 independence referendum.

He said a “huge number” of the Yes movement started to distrust the BBC’s news coverage, which spread to established newspapers, and created the idea people need to go to “alternative news sources” to find answers.

How do we boost overall trust in the UK media?

Overall, trust in the media in the UK sits at just 28%, which is low compared to some other European countries – trust in the media in Finland and Portugal, for example, is the highest in the world, at 56%.

Dr Hinde added: “Trust is very high in the Nordic countries on most issues.

“In Britain we have a history of a politically divided media.

“A lot of people don’t see behind the scenes and don’t realise good media costs money.

“A solution is to have a more proactive government policy to value and support the media, like there is in the Nordic countries.”

Election Hub Live is on every weekday afternoon at 2pm in the run-up to the May 6 election.

Already a subscriber? Sign in

[[title]]

[[text]]

More from the Press and Journal Scottish politics team

More from the Press and Journal