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North-east brewery launches ‘McInnes’ beer in recognition of loyal Dons boss

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A north-east brewery has re-named one of its beers “McInnes” to mark recent developments at Aberdeen FC.

Deeside Brewery made the move after Pittodrie manager, Derek McInnes, decide to rebuff advances from Sunderland and stay in the Granite City.

The bottle is now emblazoned in red lettering with ‘McInnes’.

Deeside has also pledged to donate a percentage from every pint and bottle sold during its limited edition run to AFC Community Trust.

The brew will have its final outing at Sessions Beer & Gin Festival on August 4 and 5 at Hazlehead Park.

Following last week’s announcement that the popular manager would be staying with AFC for at least two years, fans were quick to express their delight he had chosen to remain.

Steve Crossland, managing director at Deeside Brewery said: “Social media was awash with comments when Derek decided to stick with AFC, and we got caught up in the excitement.

“Our re-branded beer started as a bit of fun, however after sharing it on social media, the feedback was brilliant.

“There was so much demand we knew we had to follow through and produce the bottles on a limited-edition basis.

“We also wanted to channel this enthusiasm into a good cause, hence we’re donating profits to the AFC Community Trust – we’re hoping to raise as much money as possible through sales of McInnes.

The bottles will be available next week.