It's all about putting the dram into drama.
Malt Whisky Trail
Record numbers of tourists visited Moray last year to deliver a massive economic boost.
A special whisky tasting session has been organised on Speyside to shake off the image that Scotland’s favourite tipple is a “man’s drink”.
The chance to join the inaugural Malt Whisky Trail Master is only a click away for Moray residents.
Speyside's Malt Whisky Trail has been relaunched to ferment interest in putting the region back on the beaten track for tourists.
The whisky industry in Moray is being used to attract tourism across the region as part of a new initiative.