Want to find out how to better target potential customers and gain a higher return from your marketing?
Attend DC Thomson Media’s Marketing Masterclass: Customer Targeting for Marketing Success.
Breakfast and lunchtime sessions are available at our Marischal Square offices in Aberdeen on Wednesday, June 19.
Expert speakers will explain how you can:
- Target potential customers through online advertising and social media
- Create engaging content that builds brand and product awareness
- Understand your customers using Mosaic
Sessions and Speakers
- Mike Dee, Commercial Innovations Manager
Mike will look at the state of the current online media landscape and the multitude of platforms that exist for businesses. He will encourage you to think about what you say
and where you say it, and offer suggestions on how to qualify what a successful digital campaign looks like.
- Clare Johnston, Commercial Editor
Clare will talk through what content marketing is, how it works and how it can help in the marketing mix. She will also explore how digital and print audiences differ before outlining a few golden rules of how to create great content that captures audience.
- Carol Prest, Head of Insight & Commercial Development
Carol will discuss using Mosaic Profiling to better understand customers, targeting based on Mosaic and why it should be part of every marketing mix.