Every story starts with you. It is a slogan you might have seen on billboards or the side of buses promoting the P&J.
It is not an empty phrase dreamed up marketing executives, just a plain and simple way of summing up how we work.
Nothing gets researched, written or published until one key question has first been answered: who are we doing this for?
If there is not a section of the communities we serve for whom the content will be interesting, helpful or entertaining (and ideally all three) we will not pursue it.
But it is not enough that we simply tell you this is the case. We know there are many who remain sceptical about such assurances, who distrust our methods and motives.
That is why I am delighted to have been asked to be our first readers’ ombudsman, to act as your champion, answering all those questions and shining a light on what we do.
I have no doubt you will want to know more about that – and much else about things about the way the newsroom works.
You can click here to get in touch – or use the dedicated email address: readersombudsman@ajl.co.uk.
I will reply to as many as I can in person or through a regular blog.
It is a conversation I am very much looking forward to having with you all.