Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Beyonce and the story of the iconic Tiffany Diamond she wears in a new campaign

Beyonce (Ian West/PA)
Beyonce (Ian West/PA)

Power couple Beyonce and Jay-Z are the new faces of heritage jewellery brand Tiffany & Co.

Despite frequently collaborating on musical projects, this is the first time the husband and wife duo have appeared in the same advertising campaign – and they’ve done so in suitable style.

Beyonce posted a series of pictures on Instagram where the couple wear sleek black eveningwear, sparkling Tiffany jewels and pose in front of a Jean-Michel Basquiat painting.

Alexandre Arnault, executive vice president of product and communications at Tiffany, said of the ABOUT LOVE campaign: “Beyonce and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family.”

The campaign launches on September 2, and will feature an accompanying film with Beyonce singing Moon River from Breakfast At Tiffany’s.

Perhaps even more eye-catching than the Basquiat on the wall behind them is the giant stone Beyonce is wearing. This is one of the most famous pieces of jewellery in the world – the Tiffany Yellow Diamond.

Coming in at a casual 128.54 carats, this large yellow stone was first discovered in South Africa in 1877. The 287.42-carat rough diamond was bought in 1878 by Charles Lewis Tiffany, founder of Tiffany & Co, and has stayed with the brand ever since.

The Tiffany Diamond on display in London in 1986
The Tiffany Diamond went on display in London in 1986 (PA)

It has gone on display in various exhibitions, from the 1939-40 World’s Fair in New York to a 2006 exhibition at Somerset House in London. It has only rarely been worn – most notably by Audrey Hepburn in the press pictures for Breakfast At Tiffany’s.

However, the diamond has increasingly been taken out of the vault. To mark Tiffany’s 175th birthday in 2012, the stone was reset into a new necklace of white diamonds clocking in at 100 carats. Lady Gaga wore this necklace to the 2019 Oscars, making sure the sparkling rock was the star of the show by pairing it with a simple black gown by Brandon Maxwell.

Lady Gaga at the 2019 Academy Awards
Lady Gaga at the 2019 Academy Awards (Ian West/PA)

In the promotional pictures for Death On The Nile – an all-star adaptation of the Agatha Christie novel set to be released in 2022 – actor Gal Gadot wears a bright yellow diamond necklace that looks familiar.

While it’s just a recreation of the real Tiffany Diamond, it shows just how iconic the stone is. Gadot told Harper’s Bazaar: “I was absolutely thrilled when costume designer Paco Delgado told me it would be a recreation of the Tiffany Diamond, one of the world’s most important diamonds. It was such a fun experience to have all of the glittering Tiffany jewellery on set.”

Beyonce gives the diamond yet another outing, perhaps showing how Tiffany is keen on having its most precious jewels worn and admired – rather than just sitting in a vault.

Already a subscriber? Sign in