A new initiative aimed at encouraging visitors to remain in the north for longer has been launched by the founders of the North Coast 500 (NC500).
North Highland Initiative
The region's largest tourism conference will focus on responsible tourism when it meets in Inverness at the end of the month.
The NC500 tourist route has generated almost £23million for the local economy in just 12 months, a major new study has revealed.
The head of the North Coast 500 (NC500) has revealed major changes to the organisation, aimed at ensuring the tourism initiative's massive initial success continues.
The group behind the famous North Coast 500 road route now want to transform the image of an underused Highland railway line to create a new tourist boom.
Business leaders from the north and north-east achieved a clean sweep of the top honours at the Institute of Directors' (IoD) annual Scottish awards last night.
The head of one of the most successful tourism initiatives of recent times has been confirmed as the keynote speaker at a new business event in Inverness.
A new Highland tourist trail inspired by the famous Route 66 in America has been named one of the best coastal drives in the world.
There are fears a new north tourist route touted as the Highlands' Route 66 could become a "highway to hell".
A new Highland tourist route, inspired by America's famous Route 66, will be more than a road map to the north, a business leader said yesterday.
A north group geared to attracting more visitors, are marketing a tourist route that could become as iconic as the Route 66 in the USA.
The head of an influential business organisation believes around 2,000 jobs can be created in the Highlands following forecasts of 15% growth in the food and drink industry over the next five years.