Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Who is LadBaby? The ‘dad blogger’ who claimed a Christmas number one

LadBaby, his wife Roxanne and their two sons, celebrating his Christmas number one (OfficialChart.com/PA)
LadBaby, his wife Roxanne and their two sons, celebrating his Christmas number one (OfficialChart.com/PA)

YouTuber and father-of-two Mark Hoyle is the unlikeliest of pop stars.

But the social media personality – who blogs under the name LadBaby – became exactly that when he stole the Christmas number one from both Ariana Grande and Ava Max.

The self-proclaimed “dad blogger” took the top spot with an ode to sausage rolls based on Starship’s 1980s glam-rock song We Built This City.

Like Strictly Come Dancing runner-up Joe Sugg, Hoyle is a social media star who had been able to translate his online success into sales.

Hoylfe, who is from Nottingham, found fame blogging about his journey from “lad to dad” after the birth of his two sons with wife Roxanne.

The 31-year-old, who lives in Hemel Hempstead, launched his YouTube channel in 2016 to document the pitfalls of fatherhood.

At the time of his win he had nearly 500,000 subscribers.

Earlier this year he fended off another pair of famous names to win the Clas Ohlson celebrity dad of the year award – beating Prince William and former One Direction star Liam Payne.

Proceeds from Hoyle’s novelty single will go to The Trussell Trust, which supplies food banks.

Already a subscriber? Sign in

[[title]]

[[text]]