An interactive map has been launched highlighting landmarks and stops on the Caledonia Way – in a bid to increase the 2.5 million journeys on the route.
Covering a distance of more than 237 miles, the interactive route planner was launched yesterday by VisitScotland and walking and cycling charity Sustrans.
They say it will make it easier for even more people, both residents and tourists, to explore one of Scotland’s most iconic long-distance cycling routes between Campbeltown and Inverness.
The Caledonia Way attracts an estimated 2.5 million cycling journeys a year from both residents, day visitors and tourists – contributing to the local economy through the growing interest in domestic and international cycle tourism.
By incorporating listings from VisitScotland’s business database, the map allows cycle tourists to plan more of their journey before they go, by browsing local accommodation, visitor attractions, events and food and drink options.
One business all set to benefit from the map is Libby Foy, owner of Dalavich Shop and Wild Rowan Cafe, in Argyll, she said: “This new interactive microsite will enable us to promote our cafe business, and the services we offer, direct to leisure cycling visitors.
“This area has huge potential to attract all types of cyclists; the itineraries and the visitor attractions which are showcased on the microsite will help cyclists plan their visit more effectively, and will boost the number of cyclists choosing to come to our region.”
Highland cows grazing beside Crinan Canal, NCN 78, The Caledonia Way
Tom Bishop, head of network development at Sustrans Scotland said: “The Caledonia Way is undoubtedly a jewel in the crown of the National Cycle Network, and we believe that this innovative new journey planner will encourage even more people to explore one of Scotland’s most breath-taking routes by bike.
“Sustrans firmly believe that high quality leisure cycling routes can be a catalyst for more people to make sustainable transport choices on an everyday basis, and we hope that this fantastic new facility will inspire budding cyclists to explore the National Cycle Network.”
Malcolm Roughead, chief executive of VisitScotland, said: “We are excited to be teaming up with Sustrans to deliver this dynamic tool for cyclists, both experienced and beginners.”