Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Gaelic is the talk of town for Scottish tourists

Gaelic tourism strategy to be unveiled. Cabinet Secretary Fiona Hyslop will announce the plan with Lord Thurso, Visit Scotland chair, and Shona NicIllinnein of Bord na Gaidhlig

Picture by Stewart Attwood.
Gaelic tourism strategy to be unveiled. Cabinet Secretary Fiona Hyslop will announce the plan with Lord Thurso, Visit Scotland chair, and Shona NicIllinnein of Bord na Gaidhlig Picture by Stewart Attwood.

Gaelic could add more than £82 million per year to tourism, Visit Scotland revealed yesterday.

Cabinet secretary for culture, tourism and external affairs, Fiona Hyslop officially launched The Gaelic Tourism Strategy for Scotland 2018-2023 at The Scotch Whisky Experience in Edinburgh alongside Lord Thurso, chairman of VisitScotland and Shona Niclllinnein, chief executive of Bòrd na Gàidhlig.

The five-year plan is aimed at boosting the use of Gaelic in the tourism industry and using the language as a “unique selling point” to market to visitors.

The strategy will focus on using the language in everyday use with tourists, and developing the major benefits to businesses that come from the culture and arts associated with Gaeldom.

It will see the introduction of Gaelic ambassadors in every area of Scotland, and “Gaelic spoken here” badges for businesses, in a bid to promote the language to visitors.

The plan states that “the language, and its associated culture, provide Scotland with a unique selling point and an opportunity to develop and communicate the Gaelic related tourism offer more effectively to visitors”.

Mrs Hyslop, said: “I’m pleased to officially launch Scotland’s first Gaelic Tourism Strategy for 2018-2023. Gaelic is deeply rooted within Scotland’s culture and heritage, including our music, place names, poetry, and more.

“The Scottish Government is committed to securing the future of the Gaelic language and this strategy focuses on the potential Gaelic has to add to the authentic experience we provide for our visitors.

“Tourism is one of our key growth sectors and, by increasing the profile of Gaelic in our tourism industry, we not only provide an authentic Scottish experience, but we also benefit the economy through attracting even more visitors to Scotland.

“This strategy aims to harness that potential.”

Visit Scotland chairman, Lord Thurso said: “I am thrilled to welcome the Gaelic Tourism Strategy for Scotland as a part of our ongoing support of the Gaelic language. It gives a chance for visitors to delve further into Scotland’s story past and present.

“It is vital that Scotland is able to provide a memorable and unique visitor experience to keep up with ever-changing consumer demands and Gaelic has the potential to be a key – but as yet under used – ingredient in the Scottish tourism and cultural offer.

“VisitScotland looks forward to engaging with partners and businesses to develop and market Gaelic as a tourism tool.”

Already a subscriber? Sign in

[[title]]

[[text]]