Police are asking the public to assist in locating missing John Loughrie who was last seen at his home in Findochty on the Sunday afternoon.
Officers have so far traced the 51-year-old’s vehicle, a grey Ford Ranger truck, on Church Street in the village.
Inspector Michael McKenzie of Buckie Community Policing Team said: “Thank you to everyone who has contacted us so far with information relating to John’s whereabouts.
“As time passes without any contact, concern is growing for his wellbeing and safety.
“I would ask locals, particularly those in Findochty, to please check gardens and outbuildings while searches continue in the area.
“Officers are being assisted by colleagues from the Maritime and Coastguard Agency.”
John is described as 5ft 11ins, of medium build with brown hair and wears glasses on occasion.
Today search teams scoured the Moray coast as they made efforts to locate the missing man.
A coastguard search and rescue helicopter joined the search, as did personnel on the ground.
Locals in the area reported seeing the helicopter swoop the coastline a number of times before stopping to liaise with colleagues searching on the ground.
The search area focused between Cullen and Buckie in the early parts of the morning.