Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Asda grows profit as loyalty scheme drives supermarket sales

Asda has revealed its underlying earnings swelled by a quarter last year (Chris Radburn/PA)
Asda has revealed its underlying earnings swelled by a quarter last year (Chris Radburn/PA)

Asda has revealed its underlying earnings swelled by a quarter last year with growth in food and clothing sales.

The UK’s third-biggest supermarket chain said its underlying earnings, before additional costs like tax and interest, rose by 24% to £1.1 billion over 2023, compared with 2022.

It came as supermarket sales, excluding fuel, grew 5.4% on a like-for-like basis, which excludes the impact of new stores opening during the year.

Total sales, excluding fuel, hit nearly £22 billion during the year, as the chain said it had benefited from about six million customers now using its loyalty app to shop with the retailer.

Around half of all sales are linked to its reward programme, Asda Rewards, which it described as a “key revenue driver” for the business.

The group, which runs fashion retailer George, said clothing sales edged up by 3.4% to total £1.5 billion.

George is the UK’s biggest retailer for childrenswear and is known for its back-to-school ranges.

Michael Gleeson, Asda’s chief financial officer, said price rises helped drive higher sales through the year as the retail industry experienced “significant inflation”.

“Inflation has reduced significantly into the beginning of 2024 – it still isn’t back to where it was maybe three to 10 years ago, but it has reduced,” he said.

Mr Gleeson stressed that the chain had “tried very hard to protect customers from the worst impacts” of inflation, including by pledging to match the prices of hundreds of items to those sold at rivals Aldi and Lidl.

At the start of the year, Asda saw its share of the grocery market slip to about 13.6%, trailing behind traditional supermarket rivals Sainsbury’s and Tesco, and as German discounters Aldi and Lidl continued to grow their customer base, according to data from Kantar.

Mr Gleeson acknowledged that the retailer has lost market share over the past 15 years to Aldi and Lidl, adding: “Tesco and Sainsbury’s managed to insulate themselves a little bit by growing out into the convenience business.

“I think that was clearly a gap that we needed to address and that’s what we’ve been doing over the last 18 months, and we now have just short of 500 convenience stores.”

Asda bought petrol forecourts from EG Group and Co-op in recent years, which has allowed it to expand its convenience store business.

It has 479 Asda Express stores, compared with just three in September last year, and expects to run 500 by the end of the year.

Mohsin Issa, Asda’s co-owner, said: “We continue to strengthen the business by expanding in the growing convenience and food-to-go sectors, leveraging our loyalty app and driving innovation in online grocery where we are the UK’s second-largest supermarket.”

The publication of its annual results comes amid reports that Mr Issa’s brother, Zuber Issa, is getting ready to sell his stake in the group to private equity group TDR Capital, according to reporting in Bloomberg.

The Issa brothers joined forces with TDR to buy Asda three years ago.