Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

BBC should tell Lord Sugar ‘you’re fired’ after Senegal slur tweet, MP says

MP calls for the BBC to tell Lord Sugar ‘You’re fired’ after Senegal tweet (Jim Marks/BBC)
MP calls for the BBC to tell Lord Sugar ‘You’re fired’ after Senegal tweet (Jim Marks/BBC)

A Labour MP has called for the BBC to cut ties with Lord Sugar following his “racist tweet”, in which he likened the Senegal football team to beach vendors in Marbella.

The Apprentice boss has faced criticism for tweeting a picture of the Senegalese World Cup squad which had been edited to include a picture of handbags and sunglasses laid out on sheets.

In the now-deleted tweet, Lord Sugar wrote: “I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps.”

Lord Sugar
Lord Sugar’s tweet, which has now been deleted (Lord Sugar/Twitter)

Dawn Butler, Labour MP for Brent Central, has said the BBC, which airs Lord Sugar’s reality programme The Apprentice, should take “swift action” against him.

Ms Butler tweeted a screengrab of a section titled “Treating everyone equally” from the BBC’s Code of Conduct, which states they do not “tolerate discrimination of any kind”.

She wrote, referring to The Apprentice star’s common phrase: “Take a look at the BBC’s Code of Conduct. It’s time the @BBC pulled @Lord_Sugar into the boardroom and told him ‘You’re Fired’.”

Ms Butler had earlier tweeted that she was “very troubled after seeing @Lord_Sugar racist tweet”.

She added: “I will be writing to the House of Lords Commissioner for Standards and the @BBC calling for an immediate investigation. Racism has no place in Parliament or society.

“Swift action must be taken.”

A Senegal fan has also criticised Lord Sugar’s tweet about his national team.

Speaking in Moscow the day after Senegal’s 2-1 victory over Poland at the World Cup in Russia, Pape Ndiaye, 47, told the Press Association that he was “absolutely” offended by the tweet, and called it “bullshit”.

Lord Sugar initially defended the tweet, saying that he thought it was “funny” and that people had misinterpreted it.

But the 71-year-old TV star and business mogul later apologised, writing: “I misjudged me earlier tweet. It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry.”

Following his apology, a BBC spokesman said: “Lord Sugar has acknowledged this was a seriously misjudged tweet, and he’s in no doubt about our view on this.

“It’s right he’s apologised unreservedly.”

The Apprentice, which sees business candidates compete against each other for a £250,000 investment from Lord Sugar, is due to air its 14th series later this year.

Prior to deleting the tweet about the Senegal team and his apology, Lord Sugar had said his post was meant to be a “joke”.

In a now-deleted tweet, he said: “Just been reading the reaction to my funny tweet about the guy on the beach in Marbella. Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I cant see that I think it’s funny. But I will pull it down if you insist.”

Lord Sugar had also tweeted at people who had criticised it, writing to one: “I cant see what I have to apologise for … you are OTT … its a bloody joke.”

His post came as the BBC published a landmark report on career progression for its employees of black, Asian and minority ethnic backgrounds, in a drive for “substantial culture change”.

Already a subscriber? Sign in

[[title]]

[[text]]