NFU Scotland has once more called on farmers to complain to the BBC if they are unhappy with its coverage of farming and the red meat industry.
Union president Andrew McCornick made the plea in response to comments about the national broadcaster’s coverage of the sector at a red meat crisis meeting at Thainstone, Inverurie.
Maud farmer Jim Muir said: “We should have had someone from the BBC (at the meeting) to explain why a public body has been so biased against beef.
“We need doctors and scientists to help us counter this humbug.”
Mr McCornick agreed and encouraged Mr Muir and others who feel the same to complain.
He said: “They (BBC) did one week of farming reports and then the Saturday after they were back sticking the knife in us.
“I would like anybody, if they see this disparity in there, to complain about it.”
Quality Meat Scotland chairman Kate Rowell said the levy body had complained to the BBC about misinformation in its coverage of the red meat sector, and received a response saying there was no bias in its reporting.
She said: “Ever since I started in this position, the mud has been slung at us from the anti-meat people.
“We are trying to protect the industry and get our point of view across.”