Quality Meat Scotland (QMS) has created a department to counter negative messages about the red-meat industry.
Quality Meat Scotland
Scottish prime cattle prices have started 2019 4% down on this time last year.
The leader of Scotland’s red meat processors has slammed anti-meat lobbyists for allegedly making claims which cannot be backed up with independent evidence.
Shoppers are being encouraged to eat more Specially Selected Pork as part of their efforts to eat healthier in 2019.
Scotch Lamb sales were up 20% between August and October thanks to efforts to get shoppers to buy and cook more Scottish lamb.
North-east beef farmers Gary and Angela Christie have upped cow numbers in their suckler herd in readiness for their son Adam joining the business.
Consumers are being urged to choose Scotch beef over the festive period.
One of Scotland’s biggest ever pork marketing campaigns will kick off in the new year thanks to grant funding from the Scottish Government.
A new Great Britain-wide campaign to highlight the role of red meat in a healthy diet was launched yesterday.
Scottish beef enterprise profitability improved last year, according to Quality Meat Scotland.
The benefits of animal health planning will be highlighted to farmers and crofters at a series of meetings next month.
Scottish beef, lamb and pork processors have reported strong interest this week from both new and potential overseas customers at SIAL Paris, one of the world’s leading food fairs.
The new chairman of Quality Meat Scotland (QMS) is embarking on a fact-finding mission to gather views on industry challenges and opportunities.
A series of “meat the market” workshops to help farmers boost profits by improving their livestock selection and presentation for slaughter is to take place over the winter.
Stirling, Strathendrick and Strathkelvin (SSS) Young Farmers’ Club has been crowned cream of the crop in this year’s bale art contest.
Three new board members have been appointed to Quality Meat Scotland (QMS).
The first ever TV advert to promote Scotch Lamb TV will launch next week.
Borders farmer Kate Rowell has been named as the new chairwoman of Quality Meat Scotland (QMS).
Advice on winter grazing strategies and preparing for the spring is the subject of a series of meetings later this month.
The Scottish Government has called for a “fair solution” to the ongoing problem of red meat levy money from Scottish-born animals being collected down south.
Beef and sheep farmers are being sought to take part in a UK-wide project to help farmers improve their grassland management.
The number of beef-sired calves registered in the first half of the year was back 2.3%, according to Quality Meat Scotland (QMS).
Farmers and crofters are invited to a series of flock improvement meetings later this month.
Farm promotion bodies from Scotland, England and Wales are joining forces to explain the benefits of eating red meat.
A two-month campaign to boost sales of Scotch Beef has been hailed a success by Quality Meat Scotland (QMS).
The Scottish Government’s climate change ambitions and the wider anti-red meat lobby pose a bigger threat to the farming sector than Brexit, according to the chairman of the industry promotional body, Quality Meat Scotland (QMS).
A potential “doomsday scenario” lies ahead for Scotland’s sheep sector if the wrong deal is agreed in Brexit negotiations.
Protecting the integrity of the Scotch brand and encouraging more shoppers to opt for Scottish red meat lies at the heart of Quality Meat Scotland’s (QMS) new strategy for the next five years.
British red meat and dairy products were on display at a major international food and drink show in Canada this week.
Edinburgh City Council’s decision to introduce Meat Free Mondays in primary schools has incurred the widespread wrath of Scotland’s meat industry.
Advice on how to diagnose and treat liver fluke in sheep is the subject of a new video produced by Quality Meat Scotland (QMS).
The efforts of a young chef from the north of Scotland to produce a showstopping meal with Aberdeen-Angus Scotch Beef were rewarded with a once-in-a-lifetime trip to Australia.