A major change of tack in the approach to promoting Scottish beef, lamb and pork is expected to be announced imminently by Quality Meat Scotland (QMS).
Quality Meat Scotland
A Grantown beef farmer will feature in advertising in gyms and health clubs across Scotland as part of efforts to boost the credentials of the Scottish red meat sector.
The number of Scottish cattle has declined in the past decade but farmers have become more efficient, according to Quality Meat Scotland (QMS).
Scotch Beef is back on the menu in Canada for the first time since 1996.
Livestock farmers in the north will be given advice on how to improve livestock selection and presentation for slaughter at a pair of workshops next month.
Beef, lamb and pork-related organisations from across the UK have announced they are to launch major offensives in a bid to distract attention from the anti-meat Veganuary initiative – even before it begins next month.
A campaign encouraging shoppers to try new recipes with Scottish pork has been hailed a success.
Farmers are beginning to get paid more for their cattle after a prolonged period of low returns, though prices are still lagging behind 2018 levels.
Quality Meat Scotland (QMS) has launched a campaign encouraging people to have beef, lamb and pork over the festive period.
The UK’s three main farm levy bodies are the latest industry organisations to condemn a BBC documentary exploring the impact of red meat production on the environment.
The domestic red meat market remains well supplied despite an increase in exports of Scottish beef and lamb.
A campaign to make Scotch Lamb the national dish for St Andrew’s Day celebrations is gaining support across the country.
An interim measure which would secure as much as £2 million of Scottish meat promotion funding has been proposed by the Scottish Government after the failure of Westminster’s Agriculture Bill to complete its passage through Parliament.
NFU Scotland has once more called on farmers to complain to the BBC if they are unhappy with its coverage of farming and the red meat industry.
The decline in prime cattle prices has cost Scottish finishers around £30 million since last November, according to Quality Meat Scotland.
Quality Meat Scotland (QMS) is urging Scots to opt for home-made alternatives to takeaways, known as fakeaways, as part of its Going Places With Pork campaign.
Livestock farmers will be given advice on measuring and planning grazing management at a series of free meetings next month.
A six-week marketing campaign aimed at inspiring consumers to buy Scotch Lamb has launched.
The deadline is fast approaching for two prestigious industry awards.
Aberdeen shoppers were given a taste of Specially Selected Pork as part of efforts to encourage more people to put the product in their shopping baskets.
Perthshire farmer Jim McLaren is the new chairman of NFU Mutual.
A Grantown farmer will feature in a series of radio adverts to highlight the Scottish red meat industry’s sustainability and animal welfare credentials.
A Scottish Government summit to address the continued decline in beef prices failed to find a solution to the sector’s woes.
The hunt is on to find the best trainee working in the Scottish red meat industry.
The role of women in agriculture and whether special women-only agricultural training events and schemes are needed were debated at the Turriff Show yesterday.
The hunt is on to find the best beef and sheep farms in Scotland.
Figures have revealed farmers and crofters are receiving the lowest prices in four years for new season lambs, according to Quality Meat Scotland (QMS).
Industry promotion bodies in Scotland, Wales and England are continuing to work together to counter what they describe as serious “misinformation” on the health benefits of meat.
An all-industry Scottish red meat campaign will be officially launched later this month to raise the profile of the sector’s environmental and animal welfare credentials.
The worst fears for farmers, caught up in a no-deal Brexit, have been heightened by the release of a new industry report showing that such an outcome would cause significant upheaval for Britain’s beef and sheep producers.
Livestock farmers will be advised on the use of multispecies swards for grazing at a series of meetings next month.
A small-scale north Angus beef producer beat off the might of north-east beef finishers to win the coveted Quality Meat Scotland (QMS) rosebowl for the champion in the Kepak McIntosh Donald Best Scotch Steak Competition at the Royal Highland Show.