Chairman of the new Argyll and Bute Economic Forum is Sky plc chairman Nick Ferguson.
The group – set up to drive forward economic change in the area – will focus on job creation, the development of multi-agency business plans, policy development and promoting investment.
Mr Ferguson said: “I am pleased to accept the chairmanship of the new Argyll and Bute Economic Forum and am very much looking forward to working with partners in the private sector, the council and other public bodies, and the voluntary sector towards our shared vision of economic prosperity for Argyll and Bute.
“Argyll has been my home for many years and I am keen to help address the issues of depopulation.
“The economy in Argyll and Bute is large and successful, with many thriving businesses, and many areas with population growth. We need to build on that success, tap into that expertise and deliver the improvements that businesses need to be successful.”
He added that the forum would be working towards “unlocking the major development potential” of the area, creating jobs and attracting people.
Leader of Argyll and Bute Council, Councillor Dick Walsh, said: “We are delighted to have someone with Nick’s track record and expertise on board to lead the forum.
“The economic forum will shape the strategic vision for the future and will, crucially, be business led.”
The forum’s inaugural meeting is due to take place in the spring.