SNP MP Drew Hendry has launched a campaign to drive forward digital infrastructure investment in Inverness.
He wants the Highland capital to become the next Gigabit City, following in the footsteps of the likes of Bristol.
Doing so would in turn mean funding could be redirected into broadband projects in surrounding towns and villages, he said.
Mr Hendry, who represents Inverness, Nairn, Badenoch and Strathspey, has been campaigning on the issue since being elected to Westminster last year.
He was instrumental in the delivery of the city deal and chairs the cross-party group for digital economy in Westminster.
The former Highland Council leader highlighted the opportunity to join capital cities across Europe with “reliable and future-proofed networks delivering internet speeds for tomorrow’s needs”.
He added: “We are so often at the back of the queue for internet and mobile connections and, too often by the time we get it, the world has already moved on. I want this to change.
“It’s time for us, as the capital of the Highlands, to take the lead and become the next Gigabit City.”
He said Bristol now boasted speeds of 1000mbs, on average 100 times faster than previously.
“With a similar ambition, Inverness would become a much more attractive place to do business, bringing a wealth of jobs in the fast growing digital economy,” he added.
“World class internet will make this a welcoming city for young people, create jobs and opportunities and put Inverness well and truly on the world map.”
