Lady Gaga said the last thing the world needs is another beauty brand – but that is too bad, as she unveiled plans for a cosmetics range.
The pop star made all her followers, known as Little Monsters, happy when she released a video with that message on social media.
It heralds the coming of her new beauty line, Haus Laboratories, reportedly to be sold on Amazon come September.
Gaga dropped the news in an interview with the Business of Fashion, coinciding with the video that encourages all to embrace their own ideas about beauty.
Business of Fashion says the three initial products are multi-use colour for cheeks, eyes and lips in six shade families.
A kit with all three will sell for 49 US dollars (£39). Pre-orders begin July 15.
Gaga says in the video: “Beauty is how you see yourself.”
She adds: “We want you to love yourself.”