A Scottish research agency has launched a competition to help innovative Scottish food and drink businesses turn their great idea into a winning brand.
Set up by Edinburgh-based Guy & Co, the award supports Scotland’s flourishing food and drink industry by recognising innovative ideas with potential and promoting the importance of branding. The winning firm will receive a go-to-market prize package worth more than £65,000, including a brand identity, packaging and sell-in materials.
The award is open to Scottish entrepreneurs and food and drink businesses with a new product idea in development.
David Guy from Guy & Co said: “Scotland’s food and drink industry is world class and has an ambition to grow its value to £30 billion by 2030.
“As an agency we are keen to give something back in a way we believe will add value to an entrepreneur or SME with a great new food or drink idea.
“As Guy & Co grows, we’d like to help invest in exciting young ideas that maybe don’t have the time or resource to be robustly tested with target consumers, ideas that deserve the support of a strong brand identity when going to market.”