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Aberdeen Samaritans launch taboo-busting ‘small talk’ campaign

The charity says too many people would shy away from chatting to a stranger they're concerned about.

Maria Cowie of Samaritans Aberdeen wants people to be comfortable with making small talk. Image: Kath Flannery/ DC Thomson
Maria Cowie wants people to be comfortable with making small talk. Image: Kath Flannery/ DC Thomson

Samaritans in Aberdeen have launched a new taboo-busting campaign which could be crucial in saving lives.

The charity’s reigniting a nationwide initiative to get people talking more openly, especially in times of crisis.

It comes after a survey showed just 50% of UK adults would feel comfortable approaching and speaking to a stranger they were concerned about.

Samaritans first launched Small Talk Saves Lives in 2017, and it’s now being relaunched with the backing of Network Rail and the British Transport Police.

It’s hoped it will encourage the public to “trust their instincts” and start a conversation if they think someone needs help.

Polling by the charity found that just 9% of us would prefer to have a first-time conversation with someone they don’t know face-to-face.

Meanwhile, 33% would want to chat over the phone, and 18% would rather communicate by email.

In addition, it found that almost half of people who wouldn’t feel comfortable approaching someone were worried “the person wouldn’t welcome their approach”.

The small talk campaign backed by Aberdeen Samaritans was first launched in 2017. Image: Kim Cessford / DC Thomson
The small talk campaign was first launched in 2017. Image: Kim Cessford / DC Thomson

One-quarter said they wouldn’t know what to say.

But Samaritans’ Aberdeen branch director Maria Cowie says that shouldn’t matter.

‘It’s about showing you care’

“It’s understandable that you might feel nervous about approaching someone you don’t know, but at Samaritans we know that suicide is preventable and suicidal thoughts are often temporary,” she explained.

“So, just by having the confidence to trust your instincts, and use those small talk skills we all have, it could be all it takes to help interrupt those thoughts.

“We hope that message is reassuring to people if they are worried, as there’s no evidence that you will make the situation worse and you don’t need training for this.

“It’s about being there for that person, listening and showing you care which can make all the difference.

“It has been a challenging time for everyone recently, so let’s look out for one another and save lives.”

Samaritans can be contacted day or night, free of charge, on 116 123.

The number can be called even on a mobile without credit, and the number won’t show up on your phone bill.

Information on emailing or writing letters can be found at samaritans.org 

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