Ross County are missing out on less matchday revenue from empty seats than every other Premiership club.
Research by OLBG, based on figures for this season, reveals the minimum amount of extra money each top-flight club could be making if unsold tickets for their home matches were shifted.
The Dingwall club are only missing out to the tune of £54,020 per home fixture – with only 2,701 seats empty for games, on average, and the cheapest ticket priced at £20.
Of course, the Staggies are helped by Victoria Park only having room for 6,541 spectators – a much smaller capacity than some grounds in the Premiership.
County’s average attendance for 2021/22 has been 3,840, with away fans often taking up at least one stand at the ground.
Aberdeen and Rangers follow Celtic
While County are the best side at maximising the revenue they take in from the seats they have, leaders Celtic – with the biggest stadium in the league – miss out on at least £1million (£983,550) per game on average.
The Hoops have averaged 32,785 empty seats at the 60,832-capacity Parkhead this term, with the cheapest ticket priced at £30.
The fact Celtic open up a far smaller proportion of their ground for away fans has only made these numbers bigger.
After Celtic, Aberdeen and Rangers follow behind, missing out on the second and third-highest amounts of matchday ticket revenue – but with substantially less than the Hoops.
Aberdeen are missing out by at least £260,180 per home game in terms of their average empty seats against their lowest ticket price, followed by Rangers on £258,540.
The OLBG list Pittodrie’s max capacity at 22,199 against an average attendance for this season of 9,190 – meaning there have been (on average) 13,009 seats empty in the stadium for home games.
Aberdeen’s cheapest ticket being priced at £20 is how researchers got to the £260,180-per-game figure.
While Rangers rank high on the amount of revenue missed out on due to the costs of unsold tickets, according to OLBG, they also boast the highest profits per game – with £1.3m profits based upon average attendances of 42,000 across the season, alleviating the stresses of the lost revenue.
