Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Aberdeen inventor hones in on the world’s passion for selfies

Post Thumbnail

An enterprising young Aberdonian aims to cash in on the modern-day phenomenon of “selfie” photographs after inventing a device which can make the job easier.

Andrew Davidson, 24, came up with the idea during a ski-ing trip to France and is now seeking £25,000 in Kickstarter crowdfunding to help him take it further.

“PolePod was devised as an alternative to a selfie stick,” he said, adding: “I wanted to film myself ski-ing and didn’t see the point in carrying a flimsy extendable pole when I already had two sturdy ones in my hands.”

His solution was to attach a camera to the end of one of his ski poles using duck tape – and so the concept behind the sturdier, trademarked PolePod device was born.

The tiny, versatile camera mount can be fitted to a ski pole, walking stick or even a branch to convert it instantly into an alternative “selfie” stick.

Mr Davidson said: “It can be fitted to your ski or walking pole and left there for when you need it without restricting normal use. It can also be used on a less permanent basis – for example, attaching it to a branch or gate when out and about.”

While the idea itself is not unique, PolePod’s inventor has registered the device’s design and shape to stop others copying it.

A seemingly unstoppable global trend for people taking photographs of themselves has spawned a new market in accessories, and Mr Davidson is hoping he has hit on a sure-fire winner.

The Robert Gordon University product design graduate is no stranger to invention, having already scooped a prestigious innovation award for his first product, Go~Iso, which can be fitted to drink containers to instantly convert water into an isotonic thirst quencher.

He recently set up his own business, AS D-Zine, at Stirling University Innovation Park.

Mr Davidson, who hails from Cove, Aberdeen, said he had “quite a few” other ideas in the pipeline and was working on a couple of products for external companies, adding: “I am excited for what the future holds”.

Looming large on the horizon is the Eurobike trade show in Germany, where he hopes to attract support for Go~Iso.

He will also be speaking about his entrepreneurial journey at an event in Aberdeen on September 14, part the city’s TechFest programme, and will be exhibiting PolePod at a winter sports show at Battersea Park in London in October.

As well as winning the Sports Innovation Challenge at the Sports Business Innovation Awards earlier this year with Go~Iso, he was also part of the second intake of Elevator UK’s Accelerator programme.

The Accelerator scheme offers participants a chance to test, research, develop, launch and refine a product or service-led business to become pitch and investor ready, while they also receive support from the Scottish Institute of Enterprise.

Mr Davidson said: “Winning the Sports Innovation Challenge at the Sports Business Innovation Awards was a great achievement and opened up a lot of opportunities.

“The prize fund included a one-year incubation package at Stirling University Innovation Park which I feel will help AS D-Zine open many new doors.

“I also loved every moment of the Accelerator programme run by Elevator UK – the atmosphere and quality of business support and lectures was top notch.”

Already a subscriber? Sign in