Professional Darts Corporation chief executive Matt Porter says it would take “something very special” to move the World Championship away from Alexandra Palace, despite the Luke Littler effect on the sport.
The 17-year-old has thrust darts into the mainstream consciousness following his breakthrough run to the final at Ally Pally over Christmas.
The PDC has reported a huge increase in viewing figures and engagement since Littler’s arrival on the scene and he is set to be the main attraction at the worlds later this year.
What an atmosphere in Ally Pally for this incredible final 🙌 pic.twitter.com/jLzUaAFmFD
— PDC Darts (@OfficialPDC) January 3, 2024
But not everyone will get a ticket for the north London venue, which has hosted the tournament since 2008 and is considered the home of the sport, as they sell out in July before even hitting general sale.
Despite the likely demand, the PDC is not considering moving to a bigger venue and are in talks to extend its stay at the 3,200-capacity Ally Pally beyond the 2024/25 edition.
“Ally Pally is an iconic venue, it is a beloved venue,” Porter told the PA news agency.
“The World Darts Championship at Ally Pally at Christmas, those three things go together in the same way Wimbledon, strawberries and cream and the summer fit together.
“There are certain aspects of major sporting events at venues, which just fit.
“It is a fantastic venue for the event, we bring a lot of infrastructure with us, in terms of the fan village, and not every venue can do that, there is way more to the Ally Pally than the arena where the darts is played.
“But you can never rule out anything going forward because the event is sold out in July even before it goes on general sale.
“It is a phenomenon and it is up to us to maximise the opportunity and the revenue for the players.
“You can’t rule it out but you don’t want to fix what is not broken.
“It is something that is under constant review but it would take something very special for us to leave Ally Pally.”
Littler has changed the landscape of the sport and is already a bigger celebrity than any other player past or present.
He was a guest on the Jonathan Ross Show, featured on the cover of Forbes magazine, appeared on Comic Relief and visited Manchester United’s training ground as his popularity soared.
But he is backing that up with his performances at the oche as he won debut titles in the World Series, Players Championship and European Tour while currently topping the Premier League table.
“These are things that wouldn’t happen to normal 17-year-olds, so for him to be able to deal with them as well as playing in front of thousands of people is testament to his mental strength and maturity,” Porter added.
“Luke has opened up doors to us to a new audience. There is an increase in younger fans, teenage-age and even younger who are now more interested in darts.
“That’s through TikTok and Instagram, or on TV.
“It’s quite refreshing, it is something we hadn’t expected but something we are reacting to quite well.”