The latest TV advert to promote Scotch Beef will premiere at cinemas across Scotland this week.
When it comes to choosing quality meat, nothing gives Aberdeenshire farmer David Barron more satisfaction than buying his own beef at the local butcher.
St Andrews chef Joe Reddie has been named Scotch Beef Scottish Young Chef of the Year after winning a cook-off held during ScotHot, Scotland’s largest food, drink, hospitality and tourism show.
NFU Scotland’s secret beef shoppers have given the majority of the country’s supermarkets a vote of confidence for stocking home-reared products, with only a couple of retailers identified as needing to improve their sourcing.
When we think of a meal-time treat, roast beef with all the trimmings, or a tender, juicy steak would be high on the list for many Scots.
Scotland’s red meat industry has united behind a £500,000 campaign that ‘pushes back’ against current misinformation directed at the beef sector.
A new Scotch Beef “shelf-watch” campaign is to be run over the next few weeks to check which major retailers are supporting domestic supplies over imported products.
Scotch Beef and Scotch Lamb is being showcased at a global hospitality and food service event.
Farmers, vets, butchers and members of the red meat supply chain are rallying behind initiatives to promote the industry.
Japan has reopened its market to imports of UK beef and lamb.
The leader of Scotland’s red meat processors has slammed anti-meat lobbyists for allegedly making claims which cannot be backed up with independent evidence.
It’s a time to celebrate. And what better way to serve up a delicious treat than with succulent and oh-so-tasty Scotch Beef PGI?
Consumers are being urged to choose Scotch beef over the festive period.
A two-month campaign to boost sales of Scotch Beef has been hailed a success by Quality Meat Scotland (QMS).
Scottish food producers have been warned they are at risk of being flattened by a “Brexit juggernaut”, which is hurtling towards them at full speed.
Protecting the integrity of the Scotch brand and encouraging more shoppers to opt for Scottish red meat lies at the heart of Quality Meat Scotland’s (QMS) new strategy for the next five years.
The efforts of a young chef from the north of Scotland to produce a showstopping meal with Aberdeen-Angus Scotch Beef were rewarded with a once-in-a-lifetime trip to Australia.
Food Standards Scotland (FSS) yesterday welcomed the introduction of “any process” which would improve the traceability of food and ensure it was what it claimed to be.
A high profile two-month campaign to boost sales of Scotch Beef will be launched on Monday by Quality Meat Scotland (QMS).
A Perthshire farm played host to a group of Japanese meat buyers as part of a fact-finding mission to find out more about Scotch Beef.
Plans are well under way at ANM preparing for the 25th annual Christmas Classic, taking place at Thainstone Centre, Inverurie, on November 27-28.
All beef produced in Scotland could soon be DNA tested to guarantee the authenticity of the Scotch Beef brand, Quality Meat Scotland (QMS) revealed yesterday.
The hunt is on to find the best beef and sheep farmers in Scotland.
Three budding young chefs have been announced as finalists for the new Aberdeen-Angus Scotch Beef Award.
The Scotch beef and lamb brands will be on show in Toronto and Hong Kong next month at the food and hospitality trade fairs - SIAL Canada and Hofex.
Opportunities for the beef industry, protection of the Scotch Beef premium brand, integration of the supply chain and innovation will be among the topics up for debate in the seminar session at Scotland's Beef Event 2017 on the farm of Fans at Earlston on June 8.
Scotland international rugby star Stuart Hogg has teamed up with Quality Meat Scotland (QMS) to kick off a new Scotch Beef promotional campaign.
Scotland's red meat industry has scope to increase exports to Europe and beyond, according to a leading industry figure.
European protected food status enjoyed by iconic brands such as Scotch Beef and Stornoway Black Pudding could still be used once the UK leaves Europe.
Scottish red meat promotion body Quality Meat Scotland (QMS) delivered positive news to industry when it confirmed retail sales of Scotch Lamb were on the rise.
Michelin-starred Scottish chef Tom Kitchin donned his wellies to visit a Perthshire farm to learn more about beef production.
Scotch Beef landed on the shelves of Canadian supermarkets for the first time in almost 20 years this week.