Two well-known faces in Scottish hospitality have joined forces in an attempt to further bolster the sector.
Rosemary McLennan of The Scottish PA Network, and Alex McKie, group managing director of The Fusion Group of Companies, have created Staycation Scotland (Accommodation).
The online platform aims to connect individuals and group leisure markets to accommodation providers throughout the country.
It will operate on the existing Staycation Scotland website, which was launched by Ms McLellan in 2020.
Based in Stirling, Fusion is behind The Accommodation Services Company, a specialist business which runs a reservations service for 2,500 bedrooms across hotels, self-catering parks, B&Bs and serviced flats.
In the north-east this includes the award-winning Cairngorm Lodges & Bothies, near Aboyne.
Fusion also owns and operates eight properties of its own.
Enhanced offering to market
Ms McLennan, who lives near Ellon, said: “I have known Alex for 20 years through our work in the Scottish hospitality industry.
“The shared synergy and passion we have for this industry made joining forces perfect sense.
“We are bringing an enhanced Staycation Scotland offering to the marketplace for hotels, self-catering and exclusive hire properties.
“With the backing and support of Fusion, it’s going to be a very busy and exciting time.”
Mr McKie described Ms McLennan’s offering through Staycation Scotland as “another ideal fit for us as we include yet more successful brands within our unique portfolio that promote and help the hospitality sector”.
He added: “With longstanding relationships in the hospitality industry, both Rosemary and myself will look forward to a fresh and vibrant member-focused Staycation Scotland marketing platform.”
Ms McLennan will continue to operate Scottish PA Network and London Scottish PA Network independently.
