Caley Thistle appoint Yvonne Crook as the club’s new chief executive

Yvonne Crook.
Yvonne Crook.

Caley Thistle have appointed Yvonne Crook as the club’s new chief executive.

A statement from the club’s board said Mrs Crook, the owner of View Marketing and a founder and director of Good Highland Food, had been advising them for the past six months.

She has also held strategic advisory positions for several destinations and visitor attractions in Scotland including Loch Ness by Jacobite as well as Perth Racecourse.

Chairman Graham Rae said: “Mrs Crook is a highly motivated, business orientated person with considerable success in taking a strategic approach to business and organisational development.

“She has 20 years experience of branding and repositioning businesses nationally and internationally and we are benefiting hugely from her expertise.

“She has quickly embraced our business and the Board of Directors look forward to working with her over the crucially important coming months.”

Mrs Crook said: “The club has gone through challenging times and has been in need of change.

“The business planning process has identified new commercial opportunities that I am excited to start working on together with the club management team and the many local businesses that support ICTFC.

“In addition, the board has outlined a more community-focused vision which  I am proud to be part of.

“We have exciting plans to rebrand and reposition the club at the heart of the community.

“Our 25th anniversary gives us a great goal to work towards re-engaging with our supporters and building a great future.”

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