After seeing his dad and father-in-law diagnosed with dementia just weeks apart, Aberdeen businessman Charlie Bain vowed to help where he could.
Since 2010 Mr Bain – who is to receive a British Empire Medal – has worked tirelessly to raise money for charity Alzheimer’s Research and specialist equipment for scientists at Aberdeen University.
Working with local organisation VSA, he started by fundraising for a bus which his father’s care home could use.
The 65-year-old, who runs Bridge of Don firm Ceuro Communications, estimates that he has now generated around £300,000 for research into the disease.
And he has no intention of slowing down.
“At the start I gave them a 10 year commitment and this year we’ll still be continuing that,” Mr Bain said.
Every two years, Mr Bain and his wife Carol host a glitzy event to raise cash for the cause.
Last April, they recruited several business colleagues and received vocal coaching from royal composer Paul Mealor, before taking to the stage to perform classic songs – raising more than £60,000 in the process.
Mr Bain said: “The events are always very special and most of the people involved have been helping me since 2010.
“It’s very worthwhile and humbling that they still want to take part, meaning Aberdeen can stand proud with its Alzheimer’s research.”