It’s not what you think at first but Lidl have created a new tartan based on food.
The traditional criss-crossed patterned material is being designed to celebrate the German retailer’s time in Scotland.
Woven from a symbolic 100-thread count, the tartan has been inspired by foodie yarns in bright shades of aubergine, mackerel, blueberry and peppermint.
It is expected to be rolled out for special occasions including the opening of their Motherwell warehouse, which will become the largest in Great Britain.
Ross Millar, Regional Director for Lidl in Scotland said “A traditional Scottish tartan evokes a true sense of belonging and, having been part of the fabric of Scottish communities for 25 years, we can’t think of a better way to commemorate this special milestone. From Kirkwall in the north to Stranraer in the south, we are proud to serve the communities of Scotland and champion the quality produce of over 60 Scottish suppliers.”
The tartan launches on the same day as Lidl’s new advertising campaign in Scotland, which highlights the retailer’s commitment to being ‘Big On’ quality, whilst always Lidl on price.
Created by advertising agency, Karmarama, the first Scottish advert from the new campaign will debut on today.
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