The transition by our daily titles to become subscriber-based digital services has transformed the way we deliver local news – and now we’re sharing what we’ve learned with local businesses through a membership programme.
The package of benefits includes discounted access to The P&J’s online content to help you keep up with local news and events for less.
And it includes access to training workshops led by our digital specialists around how to grow your online audience and sales through content, social media, SEO, newsletters and more, as well as how to maximise your media coverage by understanding the needs of multimedia newsrooms.
Plus there’s a chance to network with our newsroom team at our events where you’ll also meet fellow local business owners and representatives.
The programme offers businesses multiple subscriptions to our titles with up to a 45% annual discount, with business subscribers invited to attend the masterclasses led by our multimedia content specialists, alongside networking opportunities.
Member Events
At our June training workshops in Dundee and Aberdeen we covered how to build and engage online audiences through content using our newsroom formula for a compelling content mix.
This is what attendees had to say about the sessions:
“We found the information helpful and adaptable to our business. Time, and pace was perfect. We look forward to future workshops.”
“I found the session hugely informative; it made me think about how our business structures content currently, and what could be done to improve client engagement.”
“I thoroughly enjoyed the workshop and did indeed take away a few top tips. Thought the format and content went really well and great live examples and participation from the room to keep the conversation relevant and flowing.”
December 2023: Building a digital audience masterclass followed by networking
In this not-to-be-missed session, DC Thomson’s head of audience development, Leisa Millar, will share her unique insight into the major sources of digital audience and how best to capitalise on them.
From SEO, to newsletters, social media and podcasts, few are better placed than Leisa to shed light and advise on building audience and generating new business leads.
She is an award-winning writer, editor and strategist with over 15 years of experience building engaged digital audiences for leading news and publishing brands including Microsoft.
She is also creator and host of The SEN Mums’ Career Club – a podcast for and about working women raising children with special educational needs.
Networking
Immediately after our masterclass, meet our senior editorial team along with local business and comms professionals while tucking into an array of local goodies and enjoying a drink on us.
Wednesday 6th December, Marischal Square, Aberdeen, Thursday 7th December, Meadowside, Dundee
How to join the programme
Email corporatemembership@dcthomson.co.uk to register your interest and find out more.
