Ross County Football Club are preparing to launch a new digital match programme after acquiring the talents of some north students.
Second year students from Inverness College UHI’s HND Visual Communication programme were set the task of coming up with a completely fresh design for the club’s digital match day programme for supporters.
Following a number of visits to the city campus, Dale Pryde-MacDonald, brand development officer for the Scottish Premier League club, was left impressed by one design which will now be taken forward as a template for the club’s new programme.
Student Naomi Cameron, 20, from Culloden spoke of the invaluable experience this opportunity has given her.
She said: “The knowledge we’ve gained and the advice we’ve received has been invaluable and we’re delighted that one of our designs will now be turned into a real product for the club. It’s fantastic getting to work with ‘real’ clients, to meet them face to face, to discuss and debate ideas and see the reaction to what you’ve created.”
The club hopes to launch the new programme before the end of the season.
Dale Pryde-MacDonald, brand development officer for Ross County: “The journey for some of these students from the first meeting to the final product has been fantastic. This project is something we are looking at but we are taking our time as launching a new digital programme comes with expectations that we want to meet for our fans.”
