A funding pot of £90,000 is being made available to help pay for events and festivals in Argyll and Bute.
Applications are being invited for the council's Strategic Events and Festivals Fund for 2020-21.
Previous events to have benefited include the Oban Games and Argyllshire Gathering.
Councillors on the Policy and Resources Committee yesterday approved the criteria for distributing the fund, with invitations being accepted from Monday, August 26 until noon on Monday, October 7.
To simplify the process for applicants, this round will involve a single funding pot, with the normal upper limit set at £5,000.
For new or growing events, there will be the potential to apply for up to £15,000 where it's clear that events have the potential to draw new audiences to Argyll and Bute.
For exceptional events – where applicants can show the event has the ability to attract more than 10,000 visitors and generate more than £1million for the local economy – a £30,000 upper limit will be in place.
No grant request should be greater than 20% of the total cost of the event.
The council aims to ensure the maximum economic benefit is secured from the limited funding available. The focus will therefore be on strategic events and festivals that are primarily focussed on attracting visitors from outside the area and increasing the appeal of Argyll and Bute as a world class tourist destination.
Councillor Aileen Morton, policy lead for sustainable economic growth, said: "Events and festivals are part of what makes Argyll and Bute such a popular place for visitors to come, and we are proud to be able to support events with this fund.
"It will be competitive, as ever, and I would encourage applicants to read the guidance closely and give their events the best chance of being awarded funding."
Applications can be made online at
https://www.argyll-bute.gov.uk/events-and-festivals-grants
where guidance is also available.
