A new recruitment video has been launched as part of a drive to attract health workers and other professionals to Moray.
The region has been promoted as “the undiscovered country” in the film which will be used at job fairs and on online adverts.
Some of the area’s most stunning sights, including kayaking on the River Spey, Bow Fiddle Rock at Portknockie and surfing at Lossiemouth’s beaches have been included in the promotional tool.
However, cameras have also gone inside Dr Gray’s Hospital and the Culbin Medical Practice in Forres to showcase the working environment.
The video, which has been funded by Health and Social Care Moray, also aims to address shortages across other professions with contributions from teachers, solicitors and finance firms.
This month, NHS Grampian will embark on a series of events across the region in order to gather ideas from residents about how to address long-term recruitment issues which have led to the temporary downgrade of services.
Pam Gowans, chief officer of Health and Social Care Moray, said: “We recognise that we need to find different ways of catching the attention of the people we need to fill our vacancies.
“Producing the recruitment video with the potential to reach people all over the world through social media is a great example of joint working between organisations to get the most out of our recruitment efforts.
“Moray has a lot to offer in terms of being a great environment in which to work, live and enjoy leisure time. We hope that more people will be touched by the magic of Moray and consider making the move here.”
The region’s network of cycle tracks and golf courses are also included for potential applicants eager to size up the work-life balance of the area.
Dr Eric Janousek, a GP at the Culbin Medical Practice, said: “We have a real diverse collection of GPs from all over the place. There seems to be a number of factors that draws people here – one is the innovation which is possible in a small area.
Supply teacher Amy Baker added: “You’re spoilt for choice in Moray and you never feel far from anywhere. The schools are smaller so there are so many more opportunities – whether its sports or outdoors.”
