Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Breathing Space campaign aims to get people back into great outdoors and exploring Highlands

Kyle of Tongue. Picture by Angus Mackay.
Kyle of Tongue. Picture by Angus Mackay.

A new tourism campaign has been launched to bring business back to Caithness and North Sutherland after the Covid pandemic.

Independent research for Highlands &and Islands Enterprise estimates that visitor spend is likely to have declined across the region by between £370million and £584million in the financial year 2020 to 2021.

Breathing Space, a campaign developed by Venture North, hopes to promote the region, focusing on quieter areas and seasons in an attempt to create a more steady flow of visitors.

The initiative aims to appeal to people who have spent large periods of the pandemic at home, promoting the relationship between tourism and wellbeing.

Cathy Earnshaw, destination strategy manager for Venture North, said: “The past two years have been a huge challenge for all of us across Scotland’s tourism and hospitality industry, so we’re now delivering a forward-looking sustainable and responsible tourism strategy for our area with our local partner organisations.

“Everyone needs to escape the stresses and strains of everyday life. As travel begins to open up again, Venture North believes it’s more important than ever that everyone has ‘breathing space’ from these challenges, helping our mental wellbeing and health for the future.”

Cathy Earnshaw from Venture North.

An ‘inspiring’ campaign

Angela Johnson owns Oldshoremore Retreats near Kinlochbervie in Sutherland. The accommodation provider and wellbeing retreat believes it will benefit from the camapign.

“Being part of this campaign is so inspiring,” Mrs Johnson said.

“Breathing Space says it all because when you arrive in the far north Highlands and you experience the peace and tranquility, you really appreciate what the region has to offer. It offers you the pause so many people need to recover from their busy lives.”

The campaign is supported by Highlands and Islands Enterprise (HIE) as well as Dounreay Site Restoration Ltd and other funding partners.

Eann Sinclair, HIE’s area manager for Caithness and Sutherland, explained the importance of the tourism industry for the region: “The importance of tourism to the Caithness and Sutherland region cannot be overstated as it is central to our local economy and provides a vital source of employment. Unfortunately, it is also one of the sectors hardest hit by the pandemic.

“We recognise that bringing about recovery in the tourism industry will be challenging but look forward to working with Venture North as part of its Breathing Space campaign, as well as our partners and tourism businesses across Caithness and Sutherland achieve a sustainable future for the sector.”

Already a subscriber? Sign in

[[title]]

[[text]]