Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Scotch Lamb sales boost for St Andrew’s Day

More than 11,000 pupils got the chance to cook with Scotch Lamb as part of the campaign.
More than 11,000 pupils got the chance to cook with Scotch Lamb as part of the campaign.

Scottish lamb sales were up last month thanks to an industry-led campaign encouraging people to eat Scotch lamb for St Andrew’s Day.

The campaign, which aimed to make Scotch Lamb the national day dish, resulted in a 9% increase in the value of sales of Scottish lamb last month, alongside a 6.9% increase in the volume sold.

It was led by United Auctions with support from Quality Meat Scotland (QMS), NFU Scotland, the Institute of Auctioneers and Appraisers in Scotland, and the National Sheep Association.

The campaign also included an initiative to get school children cooking Scotch lamb.

This resulted in 11,600 pupils from 115 schools getting the chance to cook lamb dishes using lamb donated by farmers selling prime stock through Scotland’s auction marts.

“It has been fantastic to see the support for the campaign this year,” said QMS director of marketing and communications Lesley Cameron.

“To members of the red meat industry, households, schools and businesses throughout Scotland, thank you for helping make Scotch Lamb PGI synonymous with St Andrew’s Day.”

Ms Cameron said that QMS would continue to support the red meat industry next year with a range of activities including advertising, partnerships with influencers and an advert on STV.

She added: “This will continue to help consumers across the country buy our brands with the confidence our meat is rich in essential nutrients and produced to the highest possible standards.”

Earlier this month QMS launched an online toolkit to help those working in the sector have “positive conversations about red meat” in January.

UK levy body AHDB also revealed plans for a £1.5 million TV advertising campaign to promote British red meat and dairy products.

Both initiatives coincide with Veganuary – a campaign encouraging people to ditch meat and dairy to try a plant-based diet in January.

Already a subscriber? Sign in

[[title]]

[[text]]