Royal Highland Show organisers have rebranded the event’s shopping area to become a “lifestyle shopping destination”.
The Royal Highland and Agricultural Society of Scotland (RHASS), which organises the four-day event, said the shopping arcade has been revamped to attract more luxury retailers.
It estimates that more than £8million will be spent at on shopping at this year’s show, which takes place on June 23-26, as a result of the new “boutique feel” arcade which will also feature a bar.
To attract more countryside-loving shoppers, RHASS also revealed that two new themed bars will be introduced at the event.
The first, named the Botanical Garden, will offer a wide range of artisan Scottish gins, while the Country Music Bar will feature live country bands and offer show-goers the chance to try out some line dancing.
Show manager, David Jackson, said: “The Show is undeniably a destination for the best livestock, the best food and also for the best shopping – we are pulling out all the stops to make sure that this remains.
“The investment we’ve made in the 13th Avenue Arcade, and in installing high speed broadband around the showground, illustrates that we are committed to improving facilities year on year for our exhibitors, for whom the show is very important. 38% of our visitors rank shopping as the main reason for visiting and we know that 55% of them spent at least £100 at our trade stands, with 22% of them spending up to £1,000.”
