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Aberdeen Morrisons revamp: Plans to sell ‘pizza by the metre’ and much more at Market Kitchen extension

New plans for the Aberdeen Morrisons are moving forward.
Fresh details have emerged on the plans for a Market Kitchen at Aberdeen's Morrisons. Picture by Andy Morton.

The major revamp of Aberdeen’s Morrisons supermarket has moved forward with new plans detailing the take-away options at the “market kitchen”.

A few weeks ago, we revealed that a street food-style range of stalls would be built in an extension to the King Street store.

Since then, customers will have noticed some big changes as work on the massive refurbishment takes shape.

And Morrisons has now lodged new documents with the council showcasing just what will be on offer.

The Aberdeen Morrisons plans are already taking shape.

What is a Morrisons Market Kitchen?

Essentially, the Aberdeen shop is going to become part supermarket and part fresh food take-away.

It’s a model that has been piloted at other branches across the UK, but this is the first in Scotland.

The retail giant describes it as “making the move from retail to hospitality”, with a “real street food vibe”.

How many different stalls will there be?

Going by the latest papers submitted to Aberdeen City Council, the supermarket chain wants a row of eight different stands selling different produce.

What will they sell?

According to the blueprints, the market will have:

  • A coffee shop called Brew
  • A Milkshake and Waffle House
  • A fish and chip shop called The Chippy
  • Pizza By The Metre
  • The Hot Pan, selling things like curry and paella
  • A toastie vendor called Loaded and Toasted
  • Bird and Baste, offering rotisserie chicken with various marinades
  • Char and Smoke, selling flame-grilled meat and vegetables
This design image shows the new extension to be built along the front of the shop, just along from the King Street entry lane. Supplied by Morrisons.

Pizza by the metre?

One of the main selling points is the bumper portions of rectangular pizza – with Margherita, pepperoni, meat feast, chicken or veggie options typically offered.

But less peckish customers will be able to order a half or quarter metre, should they wish.

What are the prices like?

In other shops, the pizza is sold at £10 for a metre, £6 for half a metre and £3.50 for a quarter.

A Hot Pan “dish of the day” in Manchester costs £7.20, as does a Char and Smoke steak wrap.

Fish and chips from the Liverpool branch costs £8.40, while the milkshakes are about £4.

When will it open?

Morrisons is eyeing up an early 2023 opening for the new addition.

What are the latest Morrisons Aberdeen plans to be lodged?

The new application is for a huge 20ft sign advertising the market kitchen, facing onto West North Street.

This image shows how the large new sign would look.

Under the plans, it will tower over the roadside – alerting passersby to the changes at the Aberdeen Morrisons.

Customers will have noticed some upheaval in the supermarket in recent weeks.

Are you excited about the Market Kitchen plans? Let us know in our comments section below


What has already been approved?

Permission has already been granted for the series of alterations to the 32-year-old building.

That includes new space at the front for Deliveroo drivers, so they can bring Market Kitchen take-aways to people’s doors.

You can see the plans for the new signage here, and read more in our recent Planning Ahead round-up.

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