An exhausted former cancer patient from Orkney has become the first person to run the 500 plus miles of Scotland’s answer to America’s Route 66.
A famed Highland games has been cancelled for good after dwindling numbers of committee members have made it impossible to run the event.
I spent much of last weekend driving along roads that have been re-branded and now form part of the iconic North Coast 500 route.
A man has been left in a life-threatening condition after the vehicle he was travelling in yesterday evening left the road and ended up in a nearby stream.
Ambitious plans for a new brewery and distillery in Sutherland -to take advantage of the popular North Coast 500 route and create up to 18 jobs - have been unveiled.
The iconic North Coast 500 has been awarded the top accolade for their efforts in driving tourism to the north.
Transport chiefs are facing fresh demands for investment after figures showed that traffic has soared by up to 140% on some of the roads that now form the North Coast 500.
A new study has revealed the impact a hugely popular tourist trail has had on people living in the north of Scotland - with some even moving away as a result.
Highland Council has approved plans to transform a luxury north hotel into a private holiday home for an American millionaire, despite concerns its loss will harm the local economy.
A holiday operator fears his business could go bust following the sudden closure of a historic north hotel he has made more than £40,000 worth of bookings at.
A luxury north hotel has been abruptly shut down, leaving staff shocked and devastating dozens of people who had booked expensive Christmas stays.
Earlier this month, I was on the coast road in the north-west of Sutherland.
The continuing lure of the North Coast 500 (NC500) road trip route and an influx of visitors from China has boosted business for tourist accommodation providers in the Highlands, according to a number of operators.
A Scottish rugby legend with motor neurone disease has just tackled a marathon drive to raise funds for medical research.
A group of 15 friends in the Highlands have begun a charity scooter ride round the NC500 in memory of a friend.
Cash-strapped Highland Council has bowed to public pressure and delayed plans to axe 29 rural toilets - aimed to make annual savings £338,000 a year.
An RAF veteran from Elgin is aiming to complete the North Coast 500 in just four days in memory of his father who battled motor neurone disease.
A walrus has been delighting nature lovers in recent months as it completes its own unique version of the North Coast 500.
Cabinet Secretary for Culture, Tourism and External Affairs Fiona Hyslop MSP has opened a viewing point at Castle Varrich in Sutherland following £360,000 of restoration works.
He famously prefers four wheels to two - but Jeremy Clarkson has got on his bike in the Highlands.
A new campaign has been launched to urge motorists on the NC500 to give “litter a lift” in their cars.
A postgraduate place has been created by the University of the Highlands and Islands for a “groundbreaking” study into the history of the area along the NC500 which could be used for a digital app.
When Dave Penny decided to raise money for a charity close to his heart he had no idea that, with the help of his eldest son, the pair would see hundreds of pounds come flooding in.
More than 260 Highland businesses along the North Coast 500 route are set to benefit from “first class” training and new information boards to help them better market local attractions.
A major new road safety strategy for the Highlands and islands is being drawn up by police to cope with the soaring number of motorists using the North Coast 500.
The Prince of Wales visited a fishing boat, seafood restaurant, art show and brewery yesterday on his tour of Caithness.
One of the leading figures in the Scottish tourism industry believes Moray is in prime position to create a cash-generating North Coast 500-style tourist trail.
NC500 bosses pledged to deliver a "lasting legacy" for the Highlands as a study showed the route had transformed the local economy.
The head of the North Coast 500 (NC500) has revealed major changes to the organisation, aimed at ensuring the tourism initiative's massive initial success continues.
World-record-breaking Scottish cyclist Graeme Obree has backed the idea of a new cycling event being created in and around the North Coast 500 in the Highlands.
The group behind the famous North Coast 500 road route now want to transform the image of an underused Highland railway line to create a new tourist boom.